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AOC Marketing Research

Website Redesign & Platform Modernization

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The Challenge

AOC Marketing Research had been operating on a website built with an outdated WordPress theme and page builder. Over time, the theme was no longer supported by its developer, creating several challenges:

  • Compatibility concerns with newer versions of WordPress and PHP
  • Increasing difficulty for the client to edit and update content
  • Limited flexibility for adding new pages and content sections
  • Risk of future security or performance problems

Because the website relied on older tools that were no longer actively maintained, even simple updates had become time-consuming and unreliable. The client needed a modern solution that would preserve their existing content while making the site easier to manage moving forward.

AOC Marketing Research - website refresh
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AOC Marketing Research - Why Charlotte

Our Approach

Our goal was to modernize the website while keeping the core branding and structure familiar for the client and their visitors.

Theme Modernization

We replaced the unsupported theme with a modern, actively maintained WordPress theme designed to work seamlessly with current versions of WordPress.

Updated Page Builder

The website was rebuilt using a modern visual page builder, giving the client a much more intuitive editing experience for managing content and page layouts.

Content Migration & Cleanup

Existing pages and content were carefully migrated into the new framework while improving layout consistency and readability across the site.

Improved Flexibility

The updated design structure allows the client to easily update text, add new pages, and modify layouts without needing developer assistance.

Future-Ready Foundation

The redesigned site now runs on a stable, supported framework that will continue to work with future WordPress updates and security improvements.

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The Result

The redesigned website delivers a cleaner, more modern experience while dramatically improving usability for the client on the backend.

Key improvements include:

  • Easier content editing and page management
  • A modern, supported WordPress theme
  • Improved long-term stability and compatibility
  • A streamlined page layout and user experience

Most importantly, the client now has a website that is much easier to maintain and update, reducing the technical barriers that previously made site management difficult.

“Highly recommend! Friendly, professional, thorough, kind, and helpful. Also competitively priced.”

Cathleen Christopher

AOC Marketing Research

“Highly recommend! Friendly, professional, thorough, kind, and helpful. Also competitively priced.”

Cathleen Christopher

AOC Marketing Research
diagonals 1 - AJT Digital Designs

Ready to Refresh Your Online Presence?

If your website no longer reflects the quality or professionalism of your brand, it’s time for a redesign that does. At AJT Digital Designs, we specialize in creating custom WordPress websites that look great, perform seamlessly, and grow with your business.